Did you see the encouraging data on social selling and the impact of high adoption rates on sales performance? If not, check it out here.Today, let’s have a look at THE key success criteria of effective social selling: the effective alignment of your social strategies...

Is social selling already the new normal or are organizations still figuring things out, or not even trying it yet?Over the years, we’ve identified two critical success factors for social selling success. One is the alignment of the social strategies between marketing and sales. The...

Last week, we talked about one critical success factor to make social selling effective in your organization: formally aligned social strategies between marketing and sales. Today, we are discussing another critical success factor for success, and that’s adoption.Many of our studies have shown that adoption...