Is social selling already the new normal or are organizations still figuring things out, or not even trying it yet?Over the years, we’ve identified two critical success factors for social selling success. One is the alignment of the social strategies between marketing and sales. The...

The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” --SocratesA few weeks ago, I shared our research over the last three years on the business impact of leveraging social media, also called “social selling.”...