A few months ago, we talked about how bullish salespeople were on sales as a profession. Of over 900 salespeople surveyed, 90% said that they would highly recommend a career in professional B2B sales to someone just coming out of school. They espoused the relative...

Last week, I was supposed to travel from Frankfurt to Amsterdam to speak at the local meeting of the sales enablement society. As usual, I used the easy online booking capabilities of my favorite airline weeks ago.Just as I was getting ready to leave for...

Even if a marathon runner and a sprinter both define the Olympic gold medal as their ultimate goal, their ways to get there will be very different, depending on their contexts and their current athletic states. It’s the same in enablement. Companies of different sizes,...