Welcome to CSO Insights

 

A proven source for sales research, data and expertise

You Make Business Decisions Based On Data. We’ve Got You Covered.

You rely on your experience and trusted advisors to make decisions. But you also need the best available information on current trends in markets, customer behavior, technology and many other areas.


For more than 20 years, CSO Insights has analyzed and measured those trends, as well as the behaviors, metrics and strategies of world-class organizations. We’ve helped companies of all sizes hone their decision-making and strategy execution through continuously measuring performance, identifying best practices and learning from feedback.

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Data drives performance — ours and yours.

Join our studies and become an active voice in our research efforts. When you participate, you’ll receive the full study report before it’s released to the rest of the market. And by helping us drive our research, we’ll help you drive your sales performance in order to meet your goals.

Our current study is the Marketplace study where we are looking to identify challenges and trends as they relate to sales and service professionals. Complete this survey for a chance to be entered to win one of three Bose headphones ($350 value).

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Our studies set the bar so you can clear it.

Identifying the best practices of World-Class Sales Organizations is only the beginning. By benchmarking those processes and actions, we help you create and execute strategies to find more, win more, and keep and grow more business.

2016 Sales Best Practices Study

 

Learn the latest insights on how average performing sales organizations compare to world-class in 12 key performance metrics and transform your sales force into World-Class Performers.

2016 Sales Enablement Optimization Study

 

Learn the impact sales enablement has on organizations today and the best practices companies are implementing to optimize sales training, content development, coaching and technology.

Our Research Goes Beyond Studies

We have multiple avenues of content and as far as we’re concerned, why keep it locked away when it could drive your efforts around sales performance and productivity? Our studies are well-known, but our expertise expands into many forms. Help yourself to some of our latest data and research.

44% of sales organizations list increasing sales effectiveness as a top sales objective. Turn how you sell into a competitive advantage.

 

Download Anatomy of a World-Class Sales Organization

69% of sales team in organizations that report sales skills training efforts exceed expectations are meeting quota. Understand the payoff of investing in a strong skills training program.

 

Download a Business Case for Sales Training

47% of sales organizations report they need improvement in effectively cross-selling and up-selling existing accounts. Uncover how to tap into the value of your customer base.

 

Download Mine the Gold You Already Have

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Become a CSO Insights member, sign up for our newsletter. Or both.

A membership to our research institute gets you so much more than data. Become a member of CSO Insights and gain access to benchmarking data, frameworks for help with sales strategies and effectiveness, and of course, all of our published best practices.

Not sure you’re ready for a membership? Sign up for our monthly newsletter and get the latest data and insights in your mailbox monthly—for free. Start small or start large—the amount of research you consume from us is completely up to you.

Get insights delivered to your inbox monthly with the Sales Spotlight Newsletter.