Welcome to CSO Insights
CSO Insights research shows that 73% of senior executives agree that customer loyalty is the key to success. Winning new customers may be the result of having the right product or the best price, but keeping their business depends on the quality of the Customer Experience (CX) offered. Our report, “2018 Customer Experience Study: Service Best Practices,” outlines the steps being taken by organizations that are winning the battle for customer loyalty. Most companies know they need to improve their service experience, but aren’t sure which practices actually make a difference. Learn more about how CX links to business outcomes, Voice of Customer (VoC) programs and journey maps.
CSO Insights has been tracking sales enablement since 2013, and has produced a major report on it every year beginning in 2015. This year’s study presents the latest research on who’s using it, and how and why. New in this report is the Sales Force Enablement Clarity Model, which serves as a guide as you assemble your sales enablement discipline step by step. The Executive Summary is available now.
For the tenth consecutive year, two inter-related factors continue to predict sales success: customer relationship level and sales process level. Learn more in this quick-read summary of the new 2017 CSO Insights World-Class Sales Practices Report.
69% of sales team in organizations that report sales skills training efforts exceed expectations are meeting quota. Understand the payoff of investing in a strong skills training program.
47% of sales organizations report they need improvement in effectively cross-selling and up-selling existing accounts. Uncover how to tap into the value of your customer base.
A membership to our research institute gets you so much more than data. Become a member of CSO Insights and gain access to benchmarking data, frameworks for help with sales strategies and effectiveness, and of course, all of our published best practices.