Benchmarks

 Industry Benchmarks from our 2011 Lead Management Optimization Survey

In our sixth year of studying lead management metrics, we find many challenges. Acquiring new customers is critical for over 80% of the companies in the study.  Data Quality is an issue for email marketing.  Lead Scoring and Lead Nurturing are key best practices for Lead Management.

 Use these Benchmarks in conjunction with the 2011 Lead Management Optimization Key Trends report for maximum benefit.

Lead Management Optimization Industry Benchmarks sell for $300 each.  Here are the availabile Industry Reports:

 Click here to receive a sample Benchmark Report

Professional Services Use this benchmark to compare your lead management metrics with survey responses from Professional Services: Business companies	High Tech Professional Services Use this benchmark to compare your lead management metrics with survey responses from other high tech professional services companies
Manufacturing  Use this benchmark to compare your lead management metrics with survey responses from non-computer manufacturing companies	Software  Use this benchmark to compare your lead management metrics with survey responses from software companies
Over $1 Billion  Use this benchmark to compare your lead management metrics with survey responses from companies with revenues over $1 Billion	Average Deal Under $10K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size under $10K
Average Deal $10K - $25K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size between $10K and $25k	Average Deal $25K - $50K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size between $25K and $50K
Average Deal $50K - $100K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size between $50K and $100K	Average Deal $100K - $250K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size between $100K and $250K
Average Deal $250K - $500K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size between $250K and $500K	Average Deal Over $500K  We find that comparison with companies whose deal size is similar to yours produces very reliable results. Use this benchmark to compare your lead management metrics with survey responses from companies with average deal size over $500K

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