Jim Dickie

Jim Dickie is a Managing Partner with CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. He has over 29 years of sales and marketing management experience. Jim began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Jim is also a contributing editor for CRM Magazine, CRM Guru, SoftwareMag.com, and Harvard Business Review; he is also the author of The Chief Sales Officers Guide to CRM, Insights into High Tech Sales and Marketing, and the co-author of The Sales & Marketing Excellence Challenge and The Information Technology Challenge. He is a board member for Baylor University's Center for Professional Selling, a guest host on World Business Review, a Trustee for The Morris Animal Foundation, and an often-requested keynote speaker at sales effectiveness, sales management, CRM and E-Business conferences.

Over the past twelve years, CSO Insight's survey of over 7,000 sales excellence initiatives worldwide has become the benchmark for tracking the evolution of how the role of sales is changing, the challenges that are impacting sales performance, and most importantly how companies are leveraging people, process, technology and knowledge to address those issues. CSO Insight's clients span multiple industries and include such firms as 3M, GE Capital, Great West Life, Federal Express, IBM, Accenture, Hewlett Packard, McKesson, Unocal, Cessna Aircraft, Bell South, Fiserv, MasterCard, Barclays, Smith Barney, ADP, Harte-Hanks, Microsoft, and Office Depot, as well as many small to midsize enterprises.

Jim lives in Boulder, Colorado.