"Communicate, communicate, and then communicate some more."

Bob Nelson

Based on deeper dives into our research data, Insights are analyses that CSO Insights has done on specific topics related to sales and marketing effectiveness. In most cases, for each topical area, we highlight aspects of our annual sales, marketing and call center surveys input from several thousand companies worldwide to help clarify the particular challenges companies are facing. We next analyze the financial impact of the "cost of doing nothing" to address these issues. Finally, based on our benchmarking efforts of successful sales and marketing effectiveness initiatives, we provide specific recommendations for how to deal with these problems.

All of the following are available as part of our annual subscription service, or they may be purchased individually. Clients seeking future details on the strategies and tactics provided in these analyses should contact their CSO Insights researcher to schedule a conference call briefing on that topic.

Current Insights Analyses

Sales Strategy Insights Bundle ($295.00, Updated Q3, 2007)

• Sales 2.0 Part 1. - Run Away to Join the New Circus (10 pages)
• Sales 2.0 Part 2. - Think. Think Different. Think Again. (17 Pages)

Sales Management Insights Bundle ($295, Updated Q1, 2008)

• Sales Management 2.0 (9 Pages)
• Optimizing Hiring Effectiveness (6 Pages)

Demand Generation Insights Bundle ($295, Updated Q1, 2008)

• Optimizing Lead Generation - (9 Pages)
• Turning Cold Calls into Opportunities - (9 Pages)
• Optimizing Sales Messaging - (7 Pages)

Sales Knowledge Management Insights Bundle ($295, Updated Q4, 2007)

• Proactive Sales Intelligence - (9 Pages)
• Dynamic Sales Knowledge - (9 Pages)
• Sales Knowledge Management: Is Progress Being Made - (8 Pages)

Sales Process Insights Bundle ($295, Updated Q4, 2007)

• Sales Process Primer - (19 pages)
• The Impact of CRM and Sales Process - (9 Pages)
• Sample Sales Process Template - (3 Pages)

Customer Relationship Management (CRM) ($295, Updated Q4, 2007)

• On Demand versus On Premise CRM: Are There Performance Differences? - (8 Pages)
• Improving Inside Sales Effectiveness Using Technology : Putting Web Collaboration to Work - (18 Pages)
• The Impact of CRM and Sales Process (9 Pages)