"What we call results are beginnings.”
Ralph Waldo Emerson

Selling Power's Gerhard Gschwandtner reviews our 2008 Sales Performance Optimization report. Click on the picture above to read his editorial.

Check out the 2008 SPO Report Now!

CSO Insights is a research firm that specializes in measuring the effectiveness of today's sales and marketing organizations. We benchmark the challenges these companies are facing and more importantly assess how they are using people, process, technology and knowledge to optimize their performance.

Primary research is the core of our business. Each year we survey thousands of Chief Sales Officers to learn the challenges they see as most critical. We also review offerings from sales effectiveness solutions providers to retain our position as the experts on options for CSOs.

We write numerous articles and speak at dozens of major sales and marketing conferences to share what we’ve learned with CSOs like you and your CMO counterparts.

Our research reports, case studies, speeches and published articles will show you how others are coping. Call us in to conduct workshops, briefings and assessments to see how you stack up. You can achieve measurable results this year.

Our most current research report is now available: 2008 Sales Performance Optimization - over 1500 companies, performance metrics, best practices. Learn More!

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We are featured in Harvard Business Review. The Sales Performance Optimization report was overviewed as the featured research in the Harvard Business Review’s July-August issue. Learn More!

View the Trends In Sales Effectiveness interview with Jim Dickie where Jim shares benchmarks for creating an effective sales organization.