CSO Insights

CSO Insights Blog Posts

CSO Insights Blog Posts

Buyer Digital Body Language - Webinar Questions Answered

Thursday, October 31, 2013

CSO Insights and DocuSign recently delivered the webinar, Reading Your Buyers’ Digital Body Language. There were more questions at the end of the session than we had time to answer. Here are the answers to all questions asked.

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Capturing New Accounts is at Risk Due to Poor Data Quality

Thursday, June 20, 2013

Topping the list of marketing's key objectives for 2013 is helping sales capture new accounts. But further analysis of the study data surfaced a major barrier to achieving this goal -- poor data quality.

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Lead Management a Must Have for Marketing

Tuesday, June 18, 2013

According to results from our 2013 Lead Management Optimization research, if purchases plans go through as projected, we could see over 60% of lead generation teams leveraging technology to help design, execute and manage their demand generation programs.

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Best Practices in Data-Driven Forecasting

Wednesday, May 29, 2013

These are the answers to audience questions from our webinar entitled Best Practices in Data-Driven Forecasting.

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Tracking Buying Behavior: Are They Really Into You Or Not?

Tuesday, May 21, 2013

As our 2013 Sales Management Optimization (SMO) study found, an average of only 45.7% of forecast deals are closing today. So tracking what sellers are doing is clearly not enough. What about the other side of the equation: tracking buyer behavior? How often is that happening?

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