Barry Trailer

Barry Trailer brings over twenty-five years of professional selling experience to this role. He is an expert on sales processes and methodologies for complex business-to-business environments.

Prior to co-founding CSO Insights, Barry was president of the GoldMine Division of FrontRange Solutions. At FrontRange he also held senior positions including Vice President of Strategic Initiatives and Vice President of North American Sales for GoldMine Software Corporation.

Before joining GoldMine, Barry was a principal in the consulting firm Trailer Vavricka, Inc. To support their efforts with clients, the company developed software to provide operational performance metrics to sales reps and their managers. This work led to the formation of SalesWare, Inc. and the product Vital SignsT which were acquired by GoldMine Software.

Barry has presented to more than ten thousand sales reps and executives at over a hundred companies, including HP, Sun Microsystems, Conner Peripherals, and Hitachi Data Systems. From 1983 to 1991 he was a leading associate with Miller-Heiman, Inc. and served as president of Miller-Heiman in 1986.

His writing includes a novel, Sales Mastery published in 1991, The Sales & Marketing Excellence Challenge: Changing How the Game Is Played (co-authored with Jim Dickie) published in 2003, Contributing Editor for Sales & Field Force Automation (now CRM) magazine (1997-1999), regular contributor and panel member of CRMguru.com (2001-2006) and several white papers on sales process. In addition to writing, speaking and consulting Barry also now serves on several advisory boards of emerging companies.

Barry lives in Marin County, California.