"The company's most urgent task is to learn to welcome, beg for, demand - innovation from everyone."

Tom Peters

Nowhere is innovation more urgently required than in the company's sales function. The data in our 2008 survey from 1500 companies once again show that change impacting sales is rampant. Products are becoming more complex, product lines are increasing in breadth, customers are increasing in their demands and expectations, companies are entering new markets. Change is everywhere!

Unless you subscribe to the Harvard Business Review, CRM magazine, CutomerThink.com, Software magazine, and others, chances are you've missed some of CSO Insights' articles. This page provides links to previous articles, First Views describing newly emerging technologies and services we feel have good potential to positively impact sales performance, and case studies detailing companies that already have seen positive gains.

These downloads are free (with the exception of the HBR reprint) and we invite you to browse and read at your convenience. If what you see makes sense you may also want to take a look at our current research reports or different levels of research subscriptions. And if you see something that doesn't make sense or you have an experience that contradicts what we're saying, we'd love to hear from you. Either way, thanks for visiting and please come back often!