CSO Insights

About CSO Insights

Barry Trailer

Barry Trailer


Barry Trailer is a managing partner and co-founder of CSO Insights, a sales effectiveness research and benchmarking firm.

In addition to more than thirty years of professional selling experience, Barry has also been president of Miller-Heiman, a respected sales training firm and Goldmine, a well known CRM application.

Barry has conducted seminars with hundreds of companies, including HP, Sun Microsystems, Oracle, and Hitachi Data Systems. He has been a keynote speaker at dozens of sales events presenting Sales Mastery.

Barry's writing includes The Sales & Marketing Excellence Challenge: Changing How the Game Is Played, co-authored with Jim Dickie (Jan '03). In addition he has written Sales Mastery a novel (1991), served as Contributing Editor (1997-1999) with the monthly column "Can We Talk?" for Sales & Field Force Automation (now CRM) magazine and produced numerous white papers on sales process. Jim and Barry have been twice published in the Havard Business Review (July-Aug 2006, Dec 2010-Jan 2011).

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