CSO Insights


Why Can't Marketing Give Us the Leads We Need?

Step 1:  Learn Alignment Best Practices and Trends in our Sales Performance Optimization Report

Here's a Best Practice on Qualified Leads
from Sales Performance Optimization:

 Defining Qualified Leads Gets Better Results from Marketing

 Purchase the Sales Performance Optimization Report



Read these CSO Insights articles:

Sales Messaging - Focusing on Conversations
14% of value propositions salespeople share are viewed by customers as relevant enough to get them to change.

Sales and Marketing Transformation as a Program, Not a Project
Common definitions give marketing visibility into the types of leads sales needs.

Sales and Marketing Alignment Yields Big Payoffs for Hyundai
The power of working together: a 40% increase in market share.

Step 2:  Learn How Your Competitors are Aligning Sales and Marketing in CSO Insights Benchmarks

Companies with Formal Definition of Qualified Leads
Obtain your Industry Benchmark from the Sales Performance survey
 -- see issues unique to your industry


Benchmarks from Our Other Research Reports:

Sales Management

Lead Management

Step 3:  Find a Solution in the CSO Insights Solution Finder

 Solution Providers Specializing in Sales and Marketing Alignment

Marketing Alignment not your issue?
Search our
Solution Finder
-- Identify Solution Providers Qualified to Help
No Matter What Your Issue Is.

  Get advice from a CSO Insights Partner
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