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Purchase charts for your industry. This chart shows the breakdown of leads resulting in initial discussions.

Half the companies in this industry engage with less than 50% of their leads.

Purchase custom comparison charts, such as this, which compares companies satisfied with their marketing leads to the others and shows the conversion rate from lead to prospect.

These organizations satisfied with Marketing leads convert more leads to sales calls.

Order our 2009 Lead Generation Optimization Report (Publish date 5/1/2009) or the 2009 Sales Process Optimization Report, covering over 100 metrics of sales effectiveness, including several analyses of lead generation. This page shows that 18.7% of sales representative time is consumed with lead generation.

Order our Demand Generation Insights Series

• Optimizing Lead Generation
• Optimizing Sales Messaging
• Brain Surgery Anyone?
• Gone Fishing

This Series outlines the hard benefits of optimizing lead generation and sales messaging.

Order the Target Marketing Report
This 2007 report discusses successes and barriers to success for marketing organizations.

Order the Lead Life Cycle Report
This report outlines the benefits of Lead Management technology in converting leads to sales.

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