Sales Research Reports

2012 Sales Marketing and Support Alignment Report

Getting Sales and Marketing on the same page is, as we have learned, a critical success factor.  In this report, we review how CSOs rate the efforts of Marketing in their organizations.

Metrics included in this report are:

• Process for Defining a Qualified Lead
• Lead Generation Analysis
• Assessment of Quality/Quantity of Leads Generated by Marketing
• Marketing's View of How Sales Rates Leads Generated by Marketing
• Assessment of the Effectiveness of the Website at Engaging Prospects
• Assessment of the Quality/Effectiveness of Sales Collateral
• Time Frame for Lead Generation Programs to Generate Sales

When you purchase this report, you also receive the 2012 Key Trends Report and the 2012 Going Forward Report.

$195.00