Sales Research Reports

2011 Lead Management Optimization

Our 2011 Lead Management Optimization research shows that new customer acquisition is, once again the #1 strategic objective for over 80% of the companies surveyed. 

We identified three best practices areas this year:

• Improving the quality of information we have on prospects
• Establishing a Lead Scoring approach that encourages sales reps to follow up
• Applying a Lead Nurturing methodology that improves the probability of converting a lead to a first call

 Buy the report to learn about these best practices and other trends for 2011.

When you purchase this report, you will receive the 2011 Lead Management Optimization Key Trends Analysis and a set of 39 charts with the answers to all the questions in the survey.

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$495.00