Sales Research Reports
2012 Lead Management Optimization
Our 2012 Lead Management Optimization research shows that new customer acquisition is, once again the #1 strategic objective for over 80% of the companies surveyed.
We identified three best practices areas this year:
Improving the quality of information we have on prospects
Establishing a Lead Scoring approach that encourages sales reps to follow up
Applying a Lead Nurturing methodology that improves the probability of converting a lead to a first call
Buy the report to learn about these best practices and other trends for 2012.
When you purchase this report, you will receive the 2012 Lead Management Optimization Key Trends Analysis and a set of 39 charts with the answers to all the questions in the survey.
View your cart