CSO Insights

CSO Insights Blog Posts

CSO Insights Blog Posts

"Show me the money!"

Thursday, July 23, 2009

We have been busy this month. Last week we released our 2009 Lead Generation Optimization Survey & Analysis Report. We also launched our 2009 Sales Compensation & Performance Management Survey. The timing of this survey is deliberate. We are collecting data through Labor Day and the report will be released October 1st, when many firms will be developing their plans for 2010 while still making every effort to close our Q4 '09 successfully.

"Where Are The Leads?

Tuesday, July 14, 2009

Increasing revenues was--for the fourth year in a row--the numero uno sales objective reported by 62% of respondents to our 2009 SPO survey. And exactly one-half this number (31%) listed optimizing lead generation among their top three objectives for this year. So what is to be done is clear. Is how to do it equally clear? Short answer: no.

Are You Kidding Me?

Wednesday, July 8, 2009

The first half of this year is already gone? Well, as they say: Time Flies When You're...Having Fun??...Behind Plan

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