CSO Insights Blog Posts
CSO Insights Blog Posts
The Best 5 Minutes You Can Spend
CSO Insights was pleased to work with Microsoft and Harvard Business Review to create an on-line sales assessment. You can now take this survey and see in a flash how you stack up against our 2009 survey population (more than 2000 companies).
Funnelology Part 2
Last week we addressed standard Sales Funnels, plus variations such as "The Whistle" is so selective that few prospects get in, but most come out and "The Trade Show" which brings lots of junk in and closes a miniscule percentage of the prospects brought in. Not selective enough. This week we'll look at a couple more Funnel types.
Funnelology: The Study of Sales Funnels
There are several noted funnelologists sharing their wisdom with us. Ron Hubsher talks about inverting the funnel in his sales negotiations book, Closing Time", and Mark Sellers has written an entire book about it in "The Funnel Principle". In fact, a Google search of "sales funnel concept" comes up with over 500 results covering everything from forecasting, to territory management, to sales & marketing alignment.
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