CSO Insights Blog Posts
CSO Blog Posts for June 2010
You may recall that in 2009 two-thirds (67%) of respondents reported their marketing budget would be the same or less than the prior year. This was happening while 85% of companies were increasing their revenue targets for the year ahead.
And so do you. How hard and how much? Good questions and you, or the appropriate person in your company, have a chance to answer them right now. Take CSO Insights' 2010 Sales Compensation & Performance Management, which we just opened this week (official launch will be next week). This is our 3rd annual comp survey and promises to be our biggest yet--we had over 1,000 firms respond to last year's survey.
Ever been to a comedy club and laughed yourself sick for two hours and the next day not been able to repeat a single joke? ... You're not alone. And in an email thread last week, Dave Stein of ES Research (ESR) suggested something that's even less a laughing matter:
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