CSO Insights

CSO Insights Blog Posts

CSO Blog Posts for June 2010

Is There Really Lead Gen Optimization?

Thursday, June 24, 2010

You may recall that in 2009 two-thirds (67%) of respondents reported their marketing budget would be the same or less than the prior year. This was happening while 85% of companies were increasing their revenue targets for the year ahead.

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She Works Hard for the Money*

Monday, June 14, 2010

And so do you. How hard and how much? Good questions and you, or the appropriate person in your company, have a chance to answer them right now. Take CSO Insights' 2010 Sales Compensation & Performance Management, which we just opened this week (official launch will be next week). This is our 3rd annual comp survey and promises to be our biggest yet--we had over 1,000 firms respond to last year's survey.

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Heard a Good One Lately? - 3 Steps to Improved Retention/Results

Monday, June 7, 2010

Ever been to a comedy club and laughed yourself sick for two hours and the next day not been able to repeat a single joke? ... You're not alone. And in an email thread last week, Dave Stein of ES Research (ESR) suggested something that's even less a laughing matter:

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