CSO Insights Blog Posts

CSO Blog Posts for October 2010

Lighthouse or Searchlight?

Thursday, October 28, 2010

Over the past couple weeks I had the opportunity to attend two marketing automation events in San Francisco. Last week was the Eloqua Experience 2010 and the week before was a seminar presentation by Marketo. Each of these makes the strong argument-and provides the technology-for staying in touch with your prospects and customers through lead nurturing.

A Whole New Meaning to On The Grid

Thursday, October 14, 2010

This week's blog provides a video commentary and an excerpt from one of our white papers: Metrics Not Hunches. In it we show a grid for sales managers to develop, measure, coach and reward specific behaviors.