CSO Insights Blog Posts

CSO Blog Posts for July 2010

15 Minutes Could Save You $1500

Friday, July 30, 2010

This isn't a car insurance ad but an invitation to take CSO Insights Sales Compensation & Performance Management survey. The survey is now in its 3rd year and takes less than 15 minutes to complete. The report on aggregated responses will be released mid-September. Those completing the survey receive the report for free as soon as it's available...

Lead Generation Optimization Is "OUT"--Web Conversion Measures are IN

Friday, July 16, 2010

This week we released our annual LGO report. More than 600 companies responded to this year's survey. For the first time in the seven years of this report, a slim majority (51%) of firms responding now track the ROI of their marketing campaigns.