CSO Insights

CSO Insights Blog Posts

CSO Insights Blog Posts

Tracking Buying Behavior: Are They Really Into You Or Not?

Tuesday, May 21, 2013

As our 2013 Sales Management Optimization (SMO) study found, an average of only 45.7% of forecast deals are closing today. So tracking what sellers are doing is clearly not enough. What about the other side of the equation: tracking buyer behavior? How often is that happening?

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Getting Managers Involved Early

Thursday, May 16, 2013

Mercuri International recently released a new white paper on Sales Efficiency in which they ask, "Are your company's sales leaders/managers soldiers or generals?" Good question.

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Sales Messaging 2013: One Size Does NOT Fit All

Thursday, April 18, 2013

A paradigm shift happened during the last economic downturn. The primary decision maker seems to have disappeared, as we learned 2013 SPO study where we asked participants to tell us how many decision makers were involved in their deals.

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How to Sell in a Buying World - Answers to Webinar Q&A

Wednesday, December 31, 1969

During our webinar presentation on How to Sell in a Buying World, questions were submitted to CSO Insights and Docusign. The answers are all here.

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Coaching for Top Performance Q&A

Thursday, June 14, 2012

One of the critical activities sales managers perform is coaching their sales reps. We joined with AchieveGlobal and State Auto Insurance on a webinar about Coaching for Top Performance. These are answers to the questions posed by webinar attendees.

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