CSO Insights

CSO Insights Blog Posts

CSO Insights Blog Posts

Conversion Management: The Missing Link

Friday, July 25, 2014

Over 85% of the organizations that participated in the 2014 Lead Management and Social Engagement survey stated that increasing new customer acquisitions was their top priority for the next twelve months. But knowing what your company wants to do and actually doing it are proving to be two different agendas.

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What Experts Say on Impact of Social Media on Sales Process

Monday, July 21, 2014

Industry experts from CSO Insights, InsideView, Constellation Research, and SAP comment on the role of Social Media in developing engaging, profitable customer relationships.

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Why Analytics Are Your New BFF

Friday, May 16, 2014

We were invited by the Harvard Business Review and Oracle to participate in a webinar to talk about analytics. This is a posting about analytics but, really, it's a posting about you.

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How Interested is Your Buyer?

Wednesday, April 16, 2014

The initial sales call is over. It doesn't matter if it was a face-to-face, over the phone, or a web-based meeting. In the vast majority of cases, a sales person is going to do something for their prospect--they are going to send more information. How they choose to do that can have a significant impact on what happens during the rest of the sales process. It may also have an impact on how much the sales rep knows about the client's level of interest.

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Done rolling out your sales process? Not so fast!

Tuesday, April 15, 2014

At a recent CSO Insights Sales Eagle summit we got into a discussion on how often the sales process should change. It was interesting to watch the flow of the conversation. What became clear as we explored the topic was that there are two sides of the sales process equation: what and how.

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